When she was a child, Camila Straschnoy wanted to be a fashion designer. Her passion was not just to design but to engage with fashion, and learn and comment about it. This is how she became a top contributor for many fashion outlets, as well as a trend forecaster and consultant for designers.
Currently, Camila works with consumer, macro-, micro-, and seasonal trends and knows how to get ahead of the game. Although most of her clients are in the fashion industry, she works in various industries including apps, retail, and beauty
Eventually, Camila decided to start an MFA in Visual Arts, while freelancing for various publications and brands as a contributor. In between, she had the opportunity to go to Spain to get a master’s certification in trend forecasting and fell in love with the practice. In fact, she trained at one of the world’s leading consumer trend agencies, TrendWatching, and is also an innovation observer.
Soon, Camila started to be invited as press and lecturer to various conferences around the world. She would talk about fashion business, marketing, branding, and trend forecasting. During one of those trips, a designer who knew about her background asked her to consult for her brand.
Today, her consulting agency MATE HOUSE helps different brands connect and align with their target consumers so they can be what they aspire to be.
Camila is also a brand strategist, trend researcher, keynote speaker, editor, creative storyteller, and educator in Miami Beach, FL. She is on the faculty of Istituto Marangoni Miami and is frequently invited to give workshops on brand strategy and trend research by various higher education institutions, organizations, and companies around the world.
Today, Camila is a frequent contributor for more than 20 companies including Bottega Veneta, L’Oréal, InStyle, ELLE, Harper’s Bazaar, L’OFFICIEL, ¡HOLA!, Univision, and the Latin American Fashion Summit.
Due to her experience managing several businesses and developing sustainable brands and startups, Camila developed an online course, “Using Trends As Your Thinking Partner.”
As a consultant, her purpose is to help companies break through the noise by developing disruptive strategies to connect them with their brand tribe and applying a trend-based approach to innovation.
Camila’s projects this year include launching a podcast, growingMATE HOUSE, and starting an incubator program as a way to give back. She also wants to develop more educational content such as online courses and webinars, and have new speaking opportunities.
Find out more about Camila here.